> For the complete documentation index, see [llms.txt](https://docs.athenachat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.athenachat.ai/documentation/documentation-en/use-cases/marketing-assistent.md).

# Marketing assistant

Lead generation, nurturing, and mailings

The agent responds to leads from ads, qualifies them, moves them through the funnel, and brings back those who didn't buy right away — through [mailings](/documentation/documentation-en/features/broadcasts.md) and triggers.

Source on the website: [Marketing assistant](https://athenachat.ai/ru/use-cases/marketing-assistant/).

## What it solves

* A lead from an ad writes in the evening and cools off without a response.
* There is no reminder system — interest is forgotten.
* [Broadcasts](/documentation/documentation-en/features/broadcasts.md) manually, with no segments or analytics.

## How it works

1. Instantly responds to a new message, collects contact details, and, if necessary, enters the lead into the CRM.
2. Clarifies the need and budget, and selects the funnel branch.
3. Advises, brings them back into the conversation, and helps them make a decision.
4. The ready lead goes to the manager with the history. Those who didn't buy are followed up with [mailings](/documentation/documentation-en/features/broadcasts.md).

## What to configure

| In the dashboard                                                                            | Why                                                       |
| ------------------------------------------------------------------------------------------- | --------------------------------------------------------- |
| [Role, instructions, task](/documentation/documentation-en/features/agent-setup/general.md) | Warm-up script and offer                                  |
| [Broadcasts](/documentation/documentation-en/features/broadcasts.md)                        | Reminder if the task in the conversation is not completed |
| [Triggers](/documentation/documentation-en/features/agent-setup/triggers.md)                | Alert when the lead is ready                              |
| [CRM](/documentation/documentation-en/integrations.md)                                      | Handing the inquiry over to the sales department          |

**Example task:** “Collect the name and contact, find out interest in the product, answer questions, and bring them back into the conversation if the customer goes silent.”

## Examples

**Online store.** Leads from ads 24/7, mailings of new items and promotions at set intervals.

**Online school.** Course consultations, trigger reminders and special offers, ready leads in the CRM.


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